With over 50% of time spent on Reels, we have witnessed an incredible rise in the popularity of short form video content among people, creators, and businesses alike. The Reels Impact Awards aim to honor and encourage the innovative and impactful work being done on this platform.
We evaluate how effectively companies leverage reels to enhance their identity and connect with audiences.
Recognizes groundbreaking approaches that push the boundaries of what's possible with reels.
Rewards content that drives exceptional engagement and measurable results.
Spotlights individuals who bring fresh perspectives and engaging storytelling to the platform.
Understanding our audience. What role does/can Reels play for both customers and campaign?
Very clear objectives. The role of Reels to both audience and campaign objectives is well understood.
Unclear or mixed objectives. Reels does not play a key role in the campaign.
Speaking the language of Reels. Is the campaign entertaining, digestible, relatable?
Fluent in Reels. The campaign is tailormade to have appeal with use of effects, music, and captions.
No or low thought to the placement. Assets are re-used from or best suited to other, non-Reels placements.
Reels-Led Impact. Does the campaign support a broader ecosystem of channels, user journeys, and measurement?
Highly effective, highly integrated. The campaign is led by Reels but effectively drives impact across the funnel, including other surfaces or placements.
Low or no thought to effectiveness or integration. Measurement is not in line with best practices or verifiable within Meta solutions.
Chief Executive Officer
Blogapalooza
Philippines
Founder, President and Editor-in-Chief
adobo magazine
Philippines
Managing Director
Mondelez Vietnam
Vietnam
Head of eBusiness
Nestle Purina Petcare AOA
Singapore
Influencer
Elite Media
Vietnam
Co-Founder & Chief Creative
Tony &
Philippines
Digital Marketing, Media and Commerce Lead
Unilever
Philippines
Cofounder & COO
PMAX
Vietnam
Chief Executive Officer
M&C Saatchi Performance
Singapore
Group ECD
Dentsu Creative Vietnam / Dentsu Redder
Vietnam
Digital Marketing, Media, dCommerce
Unilever
Thailand
Regional ECD
We Are Social
Singapore
Group CD
Grab Creative Studio
Indonesia
Deputy ECD
Wolf BKK
Thailand
Creator & Founder
Mei’s Own
Singapore
Principal Partner, GOAT
GroupM Indonesia
Indonesia
Chief Digital Marketing Officer
L'Oreal
Malaysia
Head of Creative APAC
VaynerMedia APAC
Singapore