With over 50% of time spent on Reels, we have witnessed an incredible rise in the popularity of short form video content among people, creators, and businesses alike. The Reels Impact Awards aim to honor and encourage the innovative and impactful work being done on this platform.
Evaluating Reels that drives brand awareness, builds consideration and connects with a target audience
Rewarding campaigns that deliver measurable business results, including Revenue Growth, Customer Acquisitions, and ROI
Spotlighting Creator content & exceptional Craft that brings fresh perspectives and engaging storytelling to the platform
Exceptional Organic & Paid content creating authentic, trend-driven conversations & cultural impact that inspires positive change socially
Unlocking New Frontiers in Storytelling: Celebrating Innovation, Creativity and Technological Advancements
Understanding our audience. What role does/can Reels play for both customers and campaign?
Very clear objectives. The role of Reels to both audience and campaign objectives is well understood.
Unclear or mixed objectives. Reels does not play a key role in the campaign.
Speaking the language of Reels. Is the campaign entertaining, digestible, relatable?
Fluent in Reels. The campaign is tailormade to have appeal with use of effects, music, and captions.
No or low thought to the placement. Assets are re-used from or best suited to other, non-Reels placements.
Reels-Led Impact. Does the campaign support a broader ecosystem of channels, user journeys, and measurement?
Highly effective, highly integrated. The campaign is led by Reels but effectively drives impact across the funnel, including other surfaces or placements.
Low or no thought to effectiveness or integration. Measurement is not in line with best practices or verifiable within Meta solutions.
* Market entry will also take submissions from Managed advertisers in Sri Lanka, Pakistan, Kazakhstan, Uzbekistan.