Where creativity shapes culture
With over 50% of time spent on Reels, we have witnessed an incredible rise in the popularity of short form video content among people, creators, and businesses alike. The Reels Impact Awards aim to honor and encourage the innovative and impactful work being done on this platform.
Awards event at Meta Singapore, 19 November 2024
Criterias
The Reels Impact Awards celebrate excellence across four key categories, each designed to showcase the diverse talents and strategies that make short-form video content truly impactful.
Brand category
We evaluate how effectively companies leverage reels to enhance their identity and connect with audiences.
Innovation category
Recognizes groundbreaking approaches that push the boundaries of what's possible with reels.
Performance category
Rewards content that drives exceptional engagement and measurable results.
Creator category
Spotlights individuals who bring fresh perspectives and engaging storytelling to the platform.
Brands and agencies are welcome to submit their entries in multiple categories if they meet the requirements. Our esteemed panel of judges will be revealed in the coming weeks, and the award ceremony will take place in Singapore on November 19th, 2024.
We invite you to select your best work, connect with your Meta representative, and submit your entries as soon as possible. This is an exciting opportunity to showcase your creativity and innovation on Reels.
Judging Criteria for all categories
Strategy
Understanding our audience. What role does/can Reels play for both customers and campaign?
Very clear objectives. The role of Reels to both audience and campaign objectives is well understood.
Unclear or mixed objectives. Reels does not play a key role in the campaign.
Creativity
Speaking the language of Reels. Is the campaign entertaining, digestible, relatable?
Fluent in Reels. The campaign is tailormade to have appeal with use of effects, music, and captions.
No or low thought to the placement. Assets are re-used from or best suited to other, non-Reels placements.
Impact
Reels-Led Impact. Does the campaign support a broader ecosystem of channels, user journeys, and measurement?
Highly effective, highly integrated. The campaign is led by Reels but effectively drives impact across the funnel, including other surfaces or placements.
Low or no thought to effectiveness or integration. Measurement is not in line with best practices or verifiable within Meta solutions.
Awards event at Meta Singapore, 19 November 2024
Markets
The Reels Impact Awards shine a spotlight on the vibrant creativity across South East Asia, encompassing six dynamic markets: Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam. This regional focus celebrates the unique cultural perspectives and diverse talents within each country, while fostering a spirit of friendly competition that showcases the best of South East Asian digital creativity.
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
By highlighting outstanding reels from these six nations, the awards not only recognize individual achievements but also promote cross-cultural exchange and inspiration throughout the region.
Awards event at Meta Singapore, 19 November 2024
Judging Panel
Eighteen industry leaders, including creative directors, marketing experts, and innovators from top agencies and brands across Southeast Asia.
Ace Gapuz
Chief Executive Officer
Blogapalooza
Philippines
Angel Guerrero
Founder, President and Editor-in-Chief
adobo magazine
Philippines
Anil Viswanathan
Managing Director
Mondelez Vietnam
Vietnam
Charnae Morris
Head of eBusiness
Nestle Purina Petcare AOA
Singapore
Châu Bùi
Influencer
Elite Media
Vietnam
Dale Lopez
Co-Founder & Chief Creative
Tony &
Philippines
Dennis Perez
Digital Marketing, Media and Commerce Lead
Unilever
Philippines
Hanh Le
Cofounder & COO
PMAX
Vietnam
Kabeer Chaudhary
Chief Executive Officer
M&C Saatchi Performance
Singapore
Livio Grossi
Group ECD
Dentsu Creative Vietnam / Dentsu Redder
Vietnam
Nidarat Urailertprasert
Digital Marketing, Media, dCommerce
Unilever
Thailand
Omar Sotomayor
Regional ECD
We Are Social
Singapore
Panca Putera
Group CD
Grab Creative Studio
Indonesia
Pathida Akkarajindanon
Deputy ECD
Wolf BKK
Thailand
Rebecca Eu
Creator & Founder
Mei’s Own
Singapore
Rina Marie Simon - Ilagan
Principal Partner, GOAT
GroupM Indonesia
Indonesia
Sook Ping Lau
Chief Digital Marketing Officer
L'Oreal
Malaysia
Woei Hern Chan
Head of Creative APAC
VaynerMedia APAC
Singapore
Awards event at Meta Singapore, 19 November 2024
Reels Impact Awards 2024 Winners
Best of Brand
| Country | Client | Campaign | Agency |
|---|---|---|---|
| Indonesia | XL Axiata (AXIS) | #EmangKitaBeda: How to disrupt the youth without being disruptive | GroupM - Wavemaker |
| Malaysia | M&M'S Malaysia | Big Smiles, Bigger Fun For All; Ceria Bersama M&M’S | IDOTYOU |
| Philippines | MAGGI Kari Noodles | MAGGI Kari Noodles: Get Kari'd Away | GroupM - Openmind |
| Singapore | Sprite | PH Sprite Reels Creative Test | GroupM - EssenceMediacom |
| Thailand | AP Thai Corporate | AP Best location (ที่..ที่ดีที่สุดจากเอพี) | adapter digital group |
| Vietnam | SAMSUNG GALAXY S24 | Galaxy AI is here | Constellation Groupe |
Best of Creators
| Country | Client | Campaign | Agency |
|---|---|---|---|
| Indonesia | BCA | Don't Know? Kasih No! (Don't Know? Give No!) | dentsu |
| Malaysia | L'Oréal Consumer Product Division | Maybelline cracks the reel code with Sky High Mascara | Publicis Groupe Malaysia |
| Philippines | SC Johnson | Baygon Shield Defense | PHD |
| Singapore | NETFLIX | PARASYTE AMONG US | Jongluckdee |
| Thailand | Thai Samsung Electronics | Samsung Galaxy Z6 the creators-and-celebrities-led video | Starcom |
| Vietnam | ND - Woodworking Art | ND - Woodworking Art |
Best of Innovation
| Country | Client | Campaign | Agency |
|---|---|---|---|
| Indonesia | Wardah | When beauty met Technology | PHD Media |
| Malaysia | McDonald's Malaysia | Reeling in the Value: McDonald’s Mini-Series Magic | IDOTYOU |
| Philippines | PAWS (Philippine Animal Welfare) | AMR Horror Series | Tony & |
| Singapore | Spotify | Spotify x SEVENTEEN | Publicis Media |
| Thailand | Unilever Thailand / Knorr | Reels It with Knorr | YDM Thailand |
| Vietnam | Samsung Bespoke | Samsung Bepsoke - Be Gorgeous, Don't wait | Constellation Groupe + dentsu Redder |
Best of Performance
| Country | Client | Campaign | Agency |
|---|---|---|---|
| Indonesia | Tokopedia | Tokopedia's Cash on Demand Reborn with Inul Daratista and Tokopedia Guncang | |
| Malaysia | McDonald's Malaysia | Reeling in the Value: McDonald’s Mini-Series Magic | IDOTYOU |
| Philippines | Mega Sardines | VMG x Mega Sariwang-Sarap, Sariwang-Sustansya (Freshly Delicious, Freshly Nutritious) Innovation | VMG Digital |
| Singapore | Grab | GrabFood Partnership Ads - Malaysia | M&C Saatchi Performance |
| Thailand | Pepsico : Sting | It's must be Sting! | Publicis Media |
| Vietnam | Vietnam Australia International Education Corporation | Proficiently Enrich Acquisition Approach With Reels | PMAX |
Reels eCommerce Innovation
| Singapore | Shopee | Shopee Brazil 9.9 Super Shopping Day Reels Challenge |
Reels Innovation in Storytelling
| Indonesia | Paragon Technology & Innovation / Kahf | Gentle and Powerfull Kahf Acne & Pore Cleanse Scrub |
Grand Prix
| NETFLIX | PARASYTE AMONG US | Jongluckdee |
Leading Agency of the Year
| SEA | Publicis Group |
Awards event at Meta Singapore, 19 November 2024
Entries shortlisted for each Award Category
Best of Brand
| Country | Client | Campaign |
|---|---|---|
| Indonesia | XL Axiata (AXIS) | #EmangKitaBeda: How to disrupt the youth without being disruptive |
| Indonesia | Tokopedia | Tokopedia's Cash on Demand Reborn with Inul Daratista and Tokopedia Guncang |
| Indonesia | Paragon Technology & Innovation / Kahf | Gentle and Powerful Kahf Acne & Pore Cleanse Scrub |
| Malaysia | M&M'S Malaysia | Big Smiles, Bigger Fun For All; Ceria Bersama M&M’S |
| Malaysia | Monster Energy Company | Power Slap |
| Malaysia | MS. READ | Celebrating Life's Curves |
| Malaysia | LUMI Beauty | LUMI Branding Videos |
| Malaysia | Armani Beauty | Cracking the Gen-Z Code: Armani Beauty’s Bold Move with Prisma Glass and Reels |
| Malaysia | JAECOO Malaysia | The JAECOO J7 Launch Brand Awareness Campaign |
| Philippines | Monde Nissin - Lucky Me! | Noodlicious Reels |
| Philippines | PepsiCo Philippines | Love STAX |
| Philippines | Nestlé Philippines - Maggi | MAGGI Kari Noodles: Get Kari'd Away |
| Singapore | Singapore Tourism Board | Made in Singapore |
| Singapore | Shopee | Shopee Brazil 9.9 Super Shopping Day Reels Challenge |
| Singapore | Sprite | PH Sprite Reels Creative Test |
| Thailand | AP Thai Corporate | AP Best location (ที่..ที่ดีที่สุดจากเอพี) |
| Thailand | Pepsico : Sting | It's must be Sting! |
| Thailand | Netflix Thailand / Netflix | Get READY, SET and fall in LOVE with Ready, Set, Love by Netflix Thailand |
| Thailand | Uniliver Thailand / Knorr | Reels It with Knorr |
| Thailand | GQ Apparel | GQ CoolTech Jeans Launch |
| Thailand | Unilever/ Comfort | Comfort is back |
| Thailand | LINE MAN (Thailand) Company Limited (Head Office) | LINE MAN Everyday Lowest Price |
| Vietnam | Samsung MX - Vietnam | Galaxy AI is here |
| Vietnam | Vietjet | Reels to Reignite Awareness: Go Global with Vietjet’s Affordable Adventures |
| Vietnam | Mondelez Kinh Do Vietnam | Kinh Do Keeps Mid-Autumn Festive Stories Alive, sparking the spirit with Meta Reels to young parent |
Best of Creators
| Country | Client | Campaign |
|---|---|---|
| Indonesia | BCA | Don't Know? Kasih No! (Don't Know? Give No!) |
| Indonesia | Indomie | The First Virtual Anime Unboxing for Indomie Ramen Series |
| Indonesia | Tokopedia | Amplifying Tokopedia Promo Guncang's Creators to Magnify Consideration in Instagram Reels |
| Malaysia | EcoWorld | EcoWorld Real Stories: Faces and Places |
| Malaysia | Pizza Hut | Pizza Hut's Mobile-First Approach to 'Pesta Wang Besar' |
| Malaysia | L'Oréal Consumer Product Division | Maybelline cracks the reel code with Sky High Mascara |
| Philippines | SC Johnson | Baygon Shield Defense |
| Philippines | Nestlé Philippines - Coffee-mate | Affordability Creator Reels |
| Philippines | IKEA Philippines | Catriona Gray for #IKEAforEveryone and LoveYourself PH |
| Singapore | Spotify | Daylist Philippines |
| Singapore | Castlery | Dalton: More Than Just a Bed |
| Singapore | NETFLIX | PARASYTE AMONG US |
| Thailand | Thai Samsung Electronics | Samsung Galaxy Z6 the creators-and-celebrities-led video |
| Thailand | Yves Saint Laurent | YSL Libre: DUA LIPA - Fearless and Bold |
| Thailand | Lays / PepsiCo Thailand | Lay’s Max - Unleash your inner max |
| Vietnam | ND - Woodworking Art | ND - Woodworking Art |
| Vietnam | Thủng Long Family | Thủng Long Family |
| Vietnam | Hoshi Phan | Giant tuna fillet |
| Vietnam | Bà Tân Vlog | Bà Tân Vlog |
Best of Innovation
| Country | Client | Campaign |
|---|---|---|
| Indonesia | Tokopedia | Creators Power Record-Breaking GMV and Traffic: Tokopedia's Ramadan Ekstra Seru Reels Campaign |
| Indonesia | Kahf | Gentle and Powerful Kahf Acne & Pore Cleanse Scrub |
| Indonesia | Wardah | When beauty met Technology |
| Malaysia | McDonald's Malaysia | Reeling in the Value: McDonald’s Mini-Series Magic |
| Malaysia | M&M'S Malaysia | Big Smiles, Bigger Fun For All; Ceria Bersama M&M’S |
| Malaysia | Samsung Malaysia | Hear the Future: Samsung Galaxy Buds3 Pro and Meta Reels Transform Soundscapes! |
| Malaysia | TikTok Shop | TikTok Shop Brings Free Shipping to Life Through Visual Storytelling |
| Philippines | Unilever Philippines - Cream Silk | Influencer Intelligence: Cream Silk Unlocks Authentic Influence with AI-Powered Content |
| Philippines | PepsiCo Philippines | Love STAX |
| Philippines | PAWS (Philippine Animal Welfare) | AMR Horror Series |
| Singapore | L'Oréal Consumer Product Division | Maybelline reel innovation makes Gen-Z fall in love with the brand |
| Singapore | Google Indonesia | Save time with Gemini, spend time to fulfill your wishlists |
| Singapore | Spotify | Spotify x SEVENTEEN |
| Thailand | Unilever Thailand / Knorr | Reels It with Knorr |
| Thailand | Lays / PepsiCo Thailand | Lay’s Smile Your Way Campaign - AR/AI |
| Thailand | Lays / PepsiCo Thailand | Lay’s Max - Unleash your inner max |
| Vietnam | Samsung DA - Vietnam | Samsung Bepsoke - Be Gorgeous, Don't wait |
| Vietnam | Vinamilk - Vietnam | Green Farm - Sustainability as differentiator |
| Vietnam | Teemazing | CBB VN - Leverage AI to diversify and enhance the performance of Reels ads |
Best of Performance
| Country | Client | Campaign |
|---|---|---|
| Indonesia | Tokopedia | Tokopedia's Cash on Demand Reborn with Inul Daratista and Tokopedia Guncang |
| Indonesia | Instaperfect | Reviving Modest Glam: How Instaperfect’s AI-Driven Creator Campaign Reignited Cushion Buzz |
| Indonesia | Wardah | Wardah Ramadhan: Driving Conversions Through Innovative KOL Collaborations |
| Indonesia | Tokopedia | Creators Power Record-Breaking GMV and Traffic: Tokopedia's Ramadan Ekstra Seru Reels Campaign |
| Malaysia | McDonald's Malaysia | Reeling in the Value: McDonald’s Mini-Series Magic |
| Malaysia | Samsung Malaysia | Hear the Future: Samsung Galaxy Buds3 Pro and Meta Reels Transform Soundscapes! |
| Malaysia | McDonald's Malaysia | McD Celebrating International French Fry Day: Golden Bites, Record Heights |
| Malaysia | Armani beauty | Cracking the Gen-Z Code: Armani beauty’s Bold Move with Prisma Glass and Reels |
| Malaysia | M&M'S Malaysia | Big Smiles, Bigger Fun For All; Ceria Bersama M&M’S |
| Malaysia | L'Oréal Consumer Product Division | Maybelline reel performance shows novelty in Instagram works for Gen-Zs |
| Malaysia | Lancôme | Lancôme AR Dragon Boosts Sales and Engagement |
| Philippines | PepsiCo Philippines | Love STAX |
| Philippines | Nestlé Philippines - Nescafé Gold | Mother’s Day #GiftofGold Creator Reels |
| Philippines | Mega Prime Foods Inc. - Mega Sardines | VMG x Mega Sariwang-Sarap, Sariwang-Sustansya (Freshly Delicious, Freshly Nutritious) Innovation |
| Singapore | Shopee | Shopee Brazil 9.9 Super Shopping Day Reels Challenge |
| Singapore | Grab | GrabFood Partnership Ads - Malaysia |
| Singapore | Singapore Tourism Board | Made In Singapore |
| Thailand | Pepsico : Sting | It's must be Sting! |
| Thailand | Unilever Thailand / Knorr | Reels It with Knorr |
| Thailand | Krungsri Auto - Car 4 Cash | AI-Generated Solution: Instant Loan Approval! Achieve Enhanced Performance with Reels. |
| Thailand | LINE MAN (Thailand) Company Limited (Head Office) | LINE MAN Everyday Lowest Price |
| Thailand | Thai Samsung Electronics | Samsung Galaxy Z6 the creators-and-celebrities-led video |
| Vietnam | Onesoft | Unleashing Reels Potential with Data-Driven Insights |
| Vietnam | Vietnam Australia International Education Corporation | Proficiently Enrich Acquisition Approach With Reels |
| Vietnam | Techcombank | Techcombank Account: Auto-Earning |
