Reels Impact Awards

Where creativity shapes culture

With over 50% of time spent on Reels, we have witnessed an incredible rise in the popularity of short form video content among people, creators, and businesses alike. The Reels Impact Awards aim to honor and encourage the innovative and impactful work being done on this platform.

Awards event at Meta Singapore, 19 November 2024

Criterias

Criterias
The Reels Impact Awards celebrate excellence across four key categories, each designed to showcase the diverse talents and strategies that make short-form video content truly impactful.
Brand

Brand category

We evaluate how effectively companies leverage reels to enhance their identity and connect with audiences.

Innovation

Innovation category

Recognizes groundbreaking approaches that push the boundaries of what's possible with reels.

Performance

Performance category

Rewards content that drives exceptional engagement and measurable results.

Creator

Creator category

Spotlights individuals who bring fresh perspectives and engaging storytelling to the platform.

Brands and agencies are welcome to submit their entries in multiple categories if they meet the requirements. Our esteemed panel of judges will be revealed in the coming weeks, and the award ceremony will take place in Singapore on November 19th, 2024.
We invite you to select your best work, connect with your Meta representative, and submit your entries as soon as possible. This is an exciting opportunity to showcase your creativity and innovation on Reels.

Judging Criteria for all categories

Strategy

Understanding our audience. What role does/can Reels play for both customers and campaign?

Very clear objectives. The role of Reels to both audience and campaign objectives is well understood.

Unclear or mixed objectives. Reels does not play a key role in the campaign.

Creativity

Speaking the language of Reels. Is the campaign entertaining, digestible, relatable?

Fluent in Reels. The campaign is tailormade to have appeal with use of effects, music, and captions.

No or low thought to the placement. Assets are re-used from or best suited to other, non-Reels placements.

Impact

Reels-Led Impact. Does the campaign support a broader ecosystem of channels, user journeys, and measurement?

Highly effective, highly integrated. The campaign is led by Reels but effectively drives impact across the funnel, including other surfaces or placements.

Low or no thought to effectiveness or integration. Measurement is not in line with best practices or verifiable within Meta solutions.

Awards event at Meta Singapore, 19 November 2024

Markets

Markets
The Reels Impact Awards shine a spotlight on the vibrant creativity across South East Asia, encompassing six dynamic markets: Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam. This regional focus celebrates the unique cultural perspectives and diverse talents within each country, while fostering a spirit of friendly competition that showcases the best of South East Asian digital creativity.
Indonesia

Indonesia

Malaysia

Malaysia

Philippines

Philippines

Singapore

Singapore

Thailand

Thailand

Vietnam

Vietnam

By highlighting outstanding reels from these six nations, the awards not only recognize individual achievements but also promote cross-cultural exchange and inspiration throughout the region.
Awards event at Meta Singapore, 19 November 2024
Judging Panel

Judging Panel

Eighteen industry leaders, including creative directors, marketing experts, and innovators from top agencies and brands across Southeast Asia.

Ace Gapuz

Chief Executive Officer
Blogapalooza
Philippines

Angel Guerrero

Founder, President and Editor-in-Chief
adobo magazine
Philippines

Anil Viswanathan

Managing Director
Mondelez Vietnam
Vietnam

Charnae Morris

Head of eBusiness
Nestle Purina Petcare AOA
Singapore

Châu Bùi

Influencer
Elite Media
Vietnam

Dale Lopez

Co-Founder & Chief Creative
Tony &
Philippines

Dennis Perez

Digital Marketing, Media and Commerce Lead
Unilever
Philippines

Hanh Le

Cofounder & COO
PMAX
Vietnam

Kabeer Chaudhary

Chief Executive Officer
M&C Saatchi Performance
Singapore

Livio Grossi

Group ECD
Dentsu Creative Vietnam / Dentsu Redder
Vietnam

Nidarat Urailertprasert

Digital Marketing, Media, dCommerce
Unilever
Thailand

Omar Sotomayor

Regional ECD
We Are Social
Singapore

Panca Putera

Group CD
Grab Creative Studio
Indonesia

Pathida Akkarajindanon

Deputy ECD
Wolf BKK
Thailand

Rebecca Eu

Creator & Founder
Mei’s Own
Singapore

Rina Marie Simon - Ilagan

Principal Partner, GOAT
GroupM Indonesia
Indonesia

Sook Ping Lau

Chief Digital Marketing Officer
L'Oreal
Malaysia

Woei Hern Chan

Head of Creative APAC
VaynerMedia APAC
Singapore

Awards event at Meta Singapore, 19 November 2024